Increased contact = increased sales!
A newsletter is a critical element in your financial advisor marketing activties
The trick with newsletters is SHORT and FREQUENT.
Once or twice a year is not enough to be remembered. Clients get too
much mail, email and other advertising messages for you to stand out in
the crowd. So SHORT (no more than two pages) and FREQUENT (ideally
monthly) are the keys.
Insurance is a grudge purchase! Clients only buy when they see a need for the product. This is often at the time of a significant change in circumstances such as taking on more debt to buy a house, having a child, changing jobs, going into business or getting married. But you can't foresee these changes as you simply don't see the client often enough and when they do happen, the clients don't connect insurance to the event. But a monthly newsletter does get to them in a timely manner to constantly remind them why they need it!
A 2-sided single sheet FULL COLOR newsletter, that you can either email as an attachment or print and post to clients. Black and white tells, color sells! Short punchy articles with supporting pictures, your own picture and a personal comment from you is all that is needed. But they are a considerable effort to write, not only to make them readable, but to make them general enough not to be considered 'advice' (and therefore perhaps break some laws) They must also be CONSISTENTLY good month after month. This is where I come in...
The newsletter is provided as a MS WORD document (97-03 version so anyone can use it). You simply edit as you wish - give it a name o0r use the one already on it, add your contact details and add your own personal comment in the column on the front so its seen as genuinely yours. Then save as a PDF and attach to our email list or print and post. couldn't be easier!
Insurance is a grudge purchase! Clients only buy when they see a need for the product. This is often at the time of a significant change in circumstances such as taking on more debt to buy a house, having a child, changing jobs, going into business or getting married. But you can't foresee these changes as you simply don't see the client often enough and when they do happen, the clients don't connect insurance to the event. But a monthly newsletter does get to them in a timely manner to constantly remind them why they need it!
A 2-sided single sheet FULL COLOR newsletter, that you can either email as an attachment or print and post to clients. Black and white tells, color sells! Short punchy articles with supporting pictures, your own picture and a personal comment from you is all that is needed. But they are a considerable effort to write, not only to make them readable, but to make them general enough not to be considered 'advice' (and therefore perhaps break some laws) They must also be CONSISTENTLY good month after month. This is where I come in...
The newsletter is provided as a MS WORD document (97-03 version so anyone can use it). You simply edit as you wish - give it a name o0r use the one already on it, add your contact details and add your own personal comment in the column on the front so its seen as genuinely yours. Then save as a PDF and attach to our email list or print and post. couldn't be easier!
Download a SAMPLE newsletter
These two downloadable files are the front page and the back page of a sample newsletter. These FULL COLOR newsletters are the result of my 17 years of experience in this industry, with many alternate formats, styles and layouts tried and rejected.
They have short easy to read articles covering insurance, debt management, motivation and lifestyle. It is also filled with pictures and in full color to make it more presentable and readable. It is in MS Word so you can alter the title, your contact details, a personal message and picture.
Download now to see for yourself and if you wish to get a new one every month to send to your clients, click the ORDER NOW in the next column.
They have short easy to read articles covering insurance, debt management, motivation and lifestyle. It is also filled with pictures and in full color to make it more presentable and readable. It is in MS Word so you can alter the title, your contact details, a personal message and picture.
Download now to see for yourself and if you wish to get a new one every month to send to your clients, click the ORDER NOW in the next column.
| Example_newsletter_page_1 |
| Example_newsletter_page_2 |
ORDER NOW!!
The newsletter will be emailed to you at the end of each month for
sending out in the first week of the following month, which has been
found to be the best time to send one. Note - always post a newsletter
on a MONDAY. This generates greater readership than mailing a financial document into a weekend.
Your subscription to this service will continue until you tell us to stop, which can be at any time. There is NO long term commitment. It can be as short as a single month, although I recommend that you give it six months before reviewing, which is time for your clients to get used to them arriving and appreciate their value.
$59.95 per month
Click HERE to order This link takes you to my email address. Just type 'Newsletters please' in the subject line and I will respond with the details or answer any questions you may have.
Your subscription to this service will continue until you tell us to stop, which can be at any time. There is NO long term commitment. It can be as short as a single month, although I recommend that you give it six months before reviewing, which is time for your clients to get used to them arriving and appreciate their value.
$59.95 per month
Click HERE to order This link takes you to my email address. Just type 'Newsletters please' in the subject line and I will respond with the details or answer any questions you may have.